Transforming RNAO's Visual Identity

As a key player in enhancing the RNAO's visual identity, I reimagined the brand to better reflect its mission of advocating for healthy public policy and promoting excellence in nursing practice. My work aimed to empower RNAO's communication, making it more engaging and impactful.

The Challenge

Updating Branding with Vibrant Colors and Member Photos

The goal was to modernize RNAO's outdated branding by introducing a complementary color palette and incorporating photos of members and nurses. This approach aimed to refresh the visual identity, making it more engaging and emotionally resonant across all platforms, including social media posts, reports, and marketing materials.

Raising the Alarm Bells

Nursing Through Crisis Report

The "Nursing Through Crisis" report required a striking design to emphasize the urgent message. I utilized RNAO's primary colors and introduced red as a sub-brand to highlight the critical nature of the content. Infographics and graphs were designed to clearly present the data, making the report both informative and visually compelling.

The Website

Modernizing the RNAO Online Presence

I spearheaded the redesign of RNAO's homepage, incorporating the new color palette and style tiles across the site. The refreshed design not only enhanced visual appeal but also improved user experience, ensuring that information is accessible and engaging for all visitors.

Featured Work

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