ROLE
UI/UX Designer
DELIVERABLES
High fidelity Prototypes
Style Guide
Squirt.org is a gay dating site for men looking to meet other men for hookups, dating, and friendship.
It offers features like cruising site locations, video chat rooms, and member profile sections.
Content Warning: Contains adult material. Some images may have sexually explicit material.
PROJECT GOALS
Increase user retention
A high number of user requests to delete their accounts and struggling to retain younger users below 30 years old
Provide a modernized Squirt.org experience
This will offer a unified responsive user experience that is on par with our competitors.
Design reusable components
Features will be built as reusable components so that they will contribute towards the future delivery of the Squirt App.
Style Guide
Grid View
REDESIGN HIGHLIGHTS
New Thumbnail Layout
This 3-thumbnail grid looks modern and up-to-date when compared with our competitors. It gives more room for images to stand out as they grow as the screen size increases.
Filters
Gave more emphasis to the filters since it is a feature our users frequently use on the grids.
Profile View
REDESIGN HIGHLIGHTS
Action Bar
Anchoring the action bar at the bottom gives users easy access to actions (like initiating a chat) that increase engagement between users.
Layout Redesign
On the new layout, photos fill up the entire screen to give more emphasis. We also grouped profile contents accordingly so it is easier for users to digest the page
Fan Club Membership
REDESIGN HIGHLIGHTS
Upgrade CTAs
To boost conversions from free members, we strategically place 'Upgrade' buttons and our Fan Club Page, detailing premium features and pricing.
Adding the number of views
In our 'Viewed by Grid,' premium members get a sneak peek at others viewing their profile, showcasing the added value of membership.
